APSotW calls for Hummer action.

Unfortunately I did not have the time to do Rob's brilliant task properly. But because I was one of the loudest screaming "YEAH!" or "HOORAY!" or "YOU'RE A FUCKING GENIUS, ROB!" deep inside of me grew the bloody plant of bad conscience. That's why I sat down yesterday night after work for four hours and put together my solution. It could briefly be described with the following picture:
Unfortunately it's done very rough and is more of an advertising solution than a core strategic idea. But I think it's worth a look. Though I've done it only for Rob, because I did not want to let him down with his first APSotW-thing, nonetheless the bloody bastard apparently wants to send it to his judging partners. That's why I changed my mind and wrote this post. To let everybody on the whole world wide web know about it and maybe support me, ha. So if you maybe are interested in the stuff I wrote, you can find it on this blog:

The Return of the APSotW.

Account Planning School of the Web, Advertising (Planning) School of the Web, or however you might call it, is back. Russel, planning-blog-guru of the web, has handed over the ceptre to Rob, opinionated sod at cynic. Because Rob was not amused about Marcus using this picture I have put together some new ones. So, everybody, this is Rob:
Rob has put together, or as he said begged and bribed together, a bunch of excellent people who will judge the assignments together with him. Here's a list:

Emma, the Global Planning Director of BBH
Arun, Deputy Editor of MEDIA Magazine
Niku, Managing Partner at Naked
Jonathan, Global Researcher at Virgin
Ian, an Inventor at ?WHATIF!
Sarah, a member of Apple's amazing product design team
Andy, the Global CD of cynic

By now the task seems to be great and Rob has given some helpful hints on how to approach it. It's all about making Hummer the number one 4x4 vehicle for men. So give it a go, read the assignment here, join APSotW today, work hard, work very, very hard, have fun, learn stuff and make Rob and his glorious bunch happy and proud. Thanks for attention'n'stuff.

Maple Task.

Being a member of Russell's audience (subliminal advertising: go, visit his blog.) for a long time I decided to become student of the Account Planning School of the Web. Though I'm not a planner but a copywriter. I didn't manage to meet the deadline for the first assignments but then started my return to school with some stuff about maple syrup. The task was to think of five propositions for that natural sweetener. Well, here they are:

1. Makes Mondays Sundays.

2. Tops everything.

3. Made in Trees.

4. Make up the wake up.

5. The only thing Canada is famous for.

After a short discussion with famous art director Toby I left out "Mother nature's sweetest gift" because we both thought that "Made in Trees" as a synonym for the "Made in"-thing is a better start up for the creatives. So, any comments?

By the way you may be interested in the propositions that other classmates came up with:
exitcreative
Adrian Lai
Daniel Mejia