Tuesday, December 19

Maple Task.

Being a member of Russell's audience (subliminal advertising: go, visit his blog.) for a long time I decided to become student of the Account Planning School of the Web. Though I'm not a planner but a copywriter. I didn't manage to meet the deadline for the first assignments but then started my return to school with some stuff about maple syrup. The task was to think of five propositions for that natural sweetener. Well, here they are:

1. Makes Mondays Sundays.

2. Tops everything.

3. Made in Trees.

4. Make up the wake up.

5. The only thing Canada is famous for.

After a short discussion with famous art director Toby I left out "Mother nature's sweetest gift" because we both thought that "Made in Trees" as a synonym for the "Made in"-thing is a better start up for the creatives. So, any comments?

By the way you may be interested in the propositions that other classmates came up with:
Adrian Lai
Daniel Mejia



Blogger Hilde said...

muss ich das verstehen? aber find dufte wie famous ihr alle da oben seid. ich bin ja auch in kleinen kreisen weltberühmt...

2:07 pm, December 19, 2006  
Anonymous Clay Parker Jones said...


As a copywriter, yours are far more elegantly constructed than mine, and I dig that. Not sure about number 5, because there are some pretty amazing things that have come from Canada. But Maple Syrup may be the best of them... not sure. Anyhow, thanks for the comments and the link. Nice blog!

3:14 pm, December 19, 2006  
Blogger Seb said...

Thanks for the NICE for my blog.
I wasn't sure about #5 as well and thought about replacing it with "Mother nature's sweetest gift". But then I had a discussion with my seniorAD and he said that from a creative point of view the canada-proposition would be way more inspiring and edgy than the mother nature-thing. but I fully understand what your comment. was my thought as well.

3:43 pm, December 19, 2006  
Blogger Hilde said...

am ende des tages ist doch eh alles scheisse. manche scheisse riecht nur anders. um hier mal eine provokante these in den raum zu schmieren.

aber niedlich dieses komplimentemachen und auf welberühmte ads beziehen. fast wie beim tanztee...wird das jetzt wieder gelöscht? ich hab zumindest nix über pornonamen geschrieben.

5:51 pm, December 19, 2006  
Anonymous Daniel said...

Interesting thing that both of us had came up with such similar propositions. I have to agree with Clay that there are a lots of great things that came from Canada, so number 5 isn´t really that good. The rest of them seems to be fine, simple but thought provoking. I like that. Thanks for linking to mine.

9:31 pm, December 19, 2006  
Blogger Hilde said...

pamela anderson ist eine gebürtige kanadierin. nur mal zur info. muss sich ja nicht immer alles um reklame drehen, hupen sind ja auch was feines.

fall hier in diesem ambitioniertem umfeld schon ein bisschen aus der rolle. herje. kann halt nicht so klug. und schon gar nicht auf englisch.

11:52 am, December 20, 2006  
Anonymous Adrian Lai said...

Hi Seb,

Thanks for stopping by my blog. So awesome to someone all the way in Germany reading it!

I like #1. I didn't really think about it before, but I guess the only time I have maple syrup breakfast foods are on Sundays. Don't know if it's true for everyone thought.


2:42 am, December 21, 2006  

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