Wednesday, May 30

Commercial of the Week: Wrigley's Extra.

This one is cute. A perfect example of how a good idea grows because of a brilliant execution. The story is quite easy to understand: a posse of food characters, looking like small vinyl toys, is following a guy around town throughout the day. Simple as that. Nice idea by DDB Sydney and a really good execution by directing duo Jonathan & Josh Baker as known as TWiN. Good one. Clap, clap.


Blogger Charles Frith said...

Yes. Lovely ad. Big idea in the middle and excellent execution. I did however fall in love with the donuts tripping over each other at the top of the escalator. Really cute.

12:59 pm, May 30, 2007  

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