Commercial of the Week: Nike.
Addicted to running? No, not me. But the new commercial for Nike+ by Wieden+Kennedy Amsterdam. A lot of "+" in this sentence, don't you think? Shortly after Nike handing over their US running account to Crispin, Porter + Bogusky I saw it on television yesterday. My first thought: Woo, what's that? Brilliant copywriting and great execution. That's what running is about, isn't it? And though I really like CP+B for their groundbreaking work I think they'll have to walk in huge footsteps. Never forget: Dan made you do it.